The campaign’s bold images and messages are featured in ads in national publications and websites, as well as local outdoor, transit and print media in select cities experiencing high levels of HIV infection in African American gay and bisexual men.
A 19-member panel of expert consultants consisting of black gay and bisexual community leaders worked with CDC to develop the campaign. More than 400 black men in five U.S. cities helped refine the messages that you see.
Testing Makes Us Stronger is a part of Act Against AIDS, CDC’s 5-year, multi-faceted national communication campaign to fight the HIV/AIDS crisis in the United States. Act Against AIDS focuses on raising HIV awareness among all persons living in the United States and reducing the risk of infection among the hardest-hit populations. The multiple campaign phases use mass media (TV, radio, newspapers, billboard advertisements, magazines, the Internet and other communication channels) to deliver important HIV prevention messages. To learn more about Act Against AIDS, visit www.cdc.gov/actagainstaids.
Remember, Testing Makes Us Stronger is just one part of the solution to the cycle of HIV among black gay and bisexual men. We need a nationwide movement to stop HIV in this community. Everyone has a role to play: