Take Charge. Take the Test.™ is a national campaign that encourages HIV testing among Black/African American women between the ages of 18–34. The campaign was launched in 10 U.S. cities in March of 2012 where large numbers of Black women are represented and affected by HIV.
In 2010, African American women accounted for 29% of the estimated new HIV infections among all adult and adolescent African Americans. Despite an encouraging decrease in new HIV infections among black women (21% between 2008 and 2010), if current trends continue, 1 in 32 black women will be infected with HIV in their lifetimes.
A number of complex factors place Black women at increased risk of HIV infection. Through compelling messages and imagery, Take Charge. Take the Test.™ helps Black women recognize their risk of getting HIV, and empowers them with the information they need to take charge of their sexual health. Take Charge. Take the Test.™ was informed by significant research with Black women across the United States, and nationally-renowned consultants, experts, and community leaders.
Take Charge. Take the Test.™ is a part of Act Against AIDS, CDC's multi-faceted national communication campaign to fight the HIV/AIDS crisis in the United States. Act Against AIDS focuses on raising HIV awareness among all persons living in the United States and reducing the risk of infection among the hardest-hit populations. The multiple campaign phases use TV, radio, newspapers, billboard advertisements, magazines, the Internet, and other communication channels to deliver important HIV prevention messages. To learn more about Act Against AIDS, visit www.cdc.gov/actagainstaids.